The Recovery App
Gen Z Actually Uses.
RotReset is a gamified habit & addiction recovery platform. We turn the hardest behavioural change a person can make into something that actually feels worth doing.
Built without paid ads.
Why RotReset?
Massive, underserved market
The global digital health & wellness app market is projected to reach $861B by 2030. Habit tracking and addiction recovery are the fastest-growing subcategories.
Defensible product moat
RotReset's gamified character system (Rotty) creates emotional lock-in that generic trackers cannot replicate. Users build real attachment to their progress.
Strong unit economics
$39/year premium. Free plan drives acquisition; monetization is opt-in. Low churn from high emotional engagement. No paid acquisition spend to date.
Gen Z is the target
The generation most affected by screen addiction, dopamine loops, and mental health decline is also the most willing to pay for tools that actually help. We speak their language.
Privacy-first by design
Local-first with optional E2E encrypted sync. No ads, no data selling. This matters to our users and creates a trust advantage over ad-supported competitors.
Early traction, zero ad spend
12,000+ users acquired organically. Community-led growth through social content, word of mouth, and Reddit. CAC near zero. Ready to scale with capital.
Simple. Scalable. Recurring.
Unlimited tracking. No credit card. Drives acquisition via word of mouth.
Full feature unlock. Rotty evolution, premium skins, advanced analytics.
Best value. ~$0.11/day. Highest LTV. 5-day free trial, no card required.
What we're building next.
Product & Engineering
iOS app, AI-powered Rotty coaching, advanced analytics, community features.
Growth & Marketing
Paid acquisition, creator partnerships, influencer integrations, App Store optimization.
Team Expansion
First full-time hires: mobile engineer, growth lead, content/community manager.
Operations & Legal
HIPAA review, data privacy compliance, customer support infrastructure.
Let's Talk.
Fill out the form below and we'll follow up within 48 hours with our deck, data room, and availability for a call.